Speaking about the new fragrance, Christopher Bailey, the brand's Chief Creative Officer said he thinks it is "the most exciting launch that we have ever created and captures the iconic spirit of the brand today in a striking and sensual way".
The face of the fragrance, Rosie Huntington-Whiteley has been known to be a Burberry girl since the age of 17 and the ad campaign directed by Bailey features the model in a sensuous rose-gold satin trench coat. Speaking about the British actress Bailey said, "Rosie's effortless style and her staggering beauty made her the natural choice as the first Burberry Body."
For the marketing campaign of the scent, the brand continues to follow its technologically forward ways as was seen at the launch of its new store in China. The video for the campaign can be viewed here. Also as part of the campaign, celebrated fashion photographer Mario Testino will be creating a portfolio of Burberry bodies as a way of iconising the fragrance.
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